Startup Marketing & Growth

18 items
Growth for Startups (YC) preview
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Growth for Startups (YC)

YC Startup School lecture on growth fundamentals. Covers growth channels, metrics, and building a growth engine. Focus on one channel that works.

Video YC
How to Get Your First Customers (YC) preview
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How to Get Your First Customers (YC)

YC video on acquiring early customers. Covers doing things that don't scale, direct outreach, and building relationships with first users.

Video YC
How to Build Your GTM Strategy preview
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How to Build Your GTM Strategy

Framework for building go-to-market strategy from scratch. Covers ICP definition, positioning, channels, and sales motions.

Guide GTM
GTM Actions (12 Proven Ways) preview
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GTM Actions (12 Proven Ways)

Collection of go-to-market tactics from unicorn companies like Notion, Figma, and Slack. Real examples of what worked at scale.

Examples GTM
How to Rank High on AI Engines (GEO) preview
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How to Rank High on AI Engines (GEO)

Guide to Generative Engine Optimization. How to get your product recommended by ChatGPT, Perplexity, and AI search engines.

Guide AI/SEO
How to Get ChatGPT to Recommend Your Product preview
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How to Get ChatGPT to Recommend Your Product

Tactics for appearing in AI recommendations. Covers building authority, getting cited, and optimizing for AI crawlers.

Video AI/SEO
Strategy to Grow to $6M ARR preview
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Strategy to Grow to $6M ARR

Founder shares the exact strategy used to grow their app to $6M ARR. Covers content, SEO, and product-led growth tactics.

Video Case study
Lazy SEO Guide for Founders preview
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Lazy SEO Guide for Founders

Minimum effort SEO tactics that actually work. Focus on what moves the needle without becoming an SEO expert.

Guide SEO
SEO for Startups (Grow on Budget) preview
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SEO for Startups (Grow on Budget)

How to build organic traffic without a big budget. Covers content strategy, technical SEO, and link building for startups.

Guide SEO
From 0 to $5M ARR Profitably preview
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From 0 to $5M ARR Profitably

Step-by-step playbook for growing to $5M ARR without burning cash. Covers bootstrapped growth tactics and profitability focus.

Guide B2B SaaS
How to Use Reddit to Grow a $1M SaaS preview
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How to Use Reddit to Grow a $1M SaaS

How to leverage Reddit for SaaS growth. Covers finding subreddits, providing value, and converting Redditors to customers.

Guide Reddit
Blueprint for UGC Growth on Social Media preview
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Blueprint for UGC Growth on Social Media

Framework for building user-generated content engines. How to get users creating content about your product.

Guide UGC
How to Launch on Product Hunt preview
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How to Launch on Product Hunt

Step-by-step guide to successful Product Hunt launches. Covers preparation, timing, community building, and post-launch tactics.

Guide Product Hunt
Loops (Email Marketing for SaaS) preview
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Loops (Email Marketing for SaaS)

Email marketing platform built specifically for SaaS. Modern interface, easy automations, and built-in transactional emails.

Tool Email
Social Growth Engineers Newsletter preview
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Social Growth Engineers Newsletter

Newsletter on social media growth tactics. Covers organic growth, content strategy, and platform-specific tactics.

Newsletter Social media
100 Ideas for First 100 Users preview
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100 Ideas for First 100 Users

Curated list of 100 tactics to get your first 100 users. From cold outreach to community building. Pick and execute.

Ideas Early users
What is Good Retention? preview
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What is Good Retention?

Lenny Rachitsky benchmarks for retention across different product types. Know if your retention is good, great, or needs work.

Benchmarks Retention
Pioneer Growth Codex preview

Pioneer Growth Codex

Comprehensive guide to growing your business from Pioneer. Covers all aspects of startup growth from early traction to scale.

Guide Comprehensive